idea: #SnickTokChallenge
By partnering with various TikTok content creators, we’ll create a series of content inspired by fail videos. Our content creators will appear to be taking part in a challenge which fails horrifically, all because they forgot to eat their Snickers before filming.
Whether it’s a dance routine or one which involves handstands, we’ll ask our TikTokkers to get creative and fabricate their best failed scenes due to hunger getting the best of them.