as someone who is passionate about living in a more eco-friendly world, i chose to respond to this brief by writing copy for SIMPLE.
SIMPLE changed their entire cleansing wipe range to biodegradable products, and even ensured all packaging was recyclable too. in a world where we are increasingly conscious of the planet being in its most precarious state to date, i was surprised that there wasn't more noise about this progressive move.
i decided that this huge change needed more attention, and hoped that by bringing more awareness to SIMPLE's positive changes, it would encourage competitors to follow suit.
