working at COOLR, i was across various SAMSUNG briefs, including the CAN YOU SEND ME THAT campaign, an influencer social campaign and a summer cashback piece of content
CAN YOU SEND ME THAT?
the brief was to pitch campaign ideas for the GALAXY S23 ULTRA, encouraging people to switch to a more nostalgic device by showing off its modern, slick camera features
So, You Think You Know Me?
for their summer cashback deals, samsung wanted a content series to promote the products involved.
i wrote a fun, interview game series, in which pairs test their knowledge on each other’s choices.
through a series of questions, we took it in turn with each pair member to discover which samsung product they think their pair would pick and how they’d use the cashback reward.
OGILVY
SAMSUNG FESTIVAL
creative wrapper campaign - crafted and presented three creative wrapper concepts for Samsung's online sales; from web landing page to social content.
