Idea one: Birthday candle animation
Story Carousel
an animated gif of two burning candles will sit in a birthday cake flavoured Müller Corner. the candles will be a ‘3’ and a ‘0’.
text will appear on screen with the command 'TAP TO BLOW OUT THE CANDLES'. tapping takes us to the second frame in the carousel.
in the second frame, we see the candles blown out.
lastly, we have a final frame with text reading ‘We’re turning 30! To celebrate, we’ve got 200 limited edition birthday cake flavoured Corners to give away. swipe up to be in with a chance of winning one
Idea two: Is it cake?
Poll Story Carousel
taking inspo from the Netflix show Is It Cake?, we’ll show a split image on a Story — one half is a Müller Corner and the other half is a cake made to look like a Müller Corner. but it won't be obvious which is which.
using the poll sticker, we’ll ask ‘WHICH SIDE IS CAKE?’ with ‘LEFT’ and ‘RIGHT’ being the voting options.
in the second frame of the Story which reveals the result of the poll, we see a knife cutting into one side of the image to reveal which half is cake.
in the final Story frame, we show a pack shot of the limited edition Corner with copy ‘To celebrate turning 30, we've made a super limited edition birthday cake flavour Corner Swipe up for a chance to win one'. CTA will feature at the bottom of the screen.
the finished result. baker: michelle sugar art