the internet went wild after discovering that the scottish have their own term for the act of 'lounging about in bed long after it's time to get up.' here i am, 'hurkle-durkling' in an IKEA showroom, because IKEA beds are the comfiest of them all, of course
i leveraged this meme format to build hype around the returning chocolate bunny
my first piece of video content for IKEA was a valentine's-inspired table scape that ultimately revealed the perfect meal for two has always been in the IKEA canteen: meatballs and mash.
speaking of meatballs! they’re so iconic. which is why i photoshopped them onto iconic landmarks for National Meatball Day (which i didn’t even know was a thing, but i’m so happy i do now. i will never fail to celebrate):
why is it that you always run into someone you kind of know when you least expect it, like when you're just trying to do your thing in IKEA? it's almost like they're copying your shopping list 👀
and after we've purchased the furniture, the self assembly process can be extremely stressful.. but it doesn't have to be! follow this legit guided meditation and it'll all be chill:
people love stats so much that this post became the best-performing one from the first content calendar I created. It still remains IKEA's best-performing post:
