insight:
amongst the bounty hate, there are many hidden lovers. they feel ashamed to speak out and could probably do with being able to talk openly about their confectionery affection.
idea:
we all know that christmas is a time for love, cheer, and to gather round a tub of celebrations - but even the sight of a Bounty in the box can really cause some upset to those who aren’t particularly fans.
as bountys are more often than not left to be the sorry scraps, rather than have them chucked into the bin in disgust, a pre-paid envelope addressed to BOUNTY HQ will be stuck under the lid of each box.
all those against the snack will be able to donate their hate by recycling their unwanted bountys into a gift of giving.
maintaining the christmas spirit AND being hot on food waste? that’s the work of some choc champs right there.